Trader Joe’s $7.99 Swedish Princess Cake Is Selling Out — This Week’s Viral Grocery Find

Every week Trader Joe’s shoppers anoint a new obsession, and this week it is not a snack or a sauce — it is a whole cake. The Swedish Princess Raspberry Cake, priced at $7.99 for 18 ounces, has become the runaway story in the freezer aisle, with one launch discussion drawing more than 1,700 votes and stores already reporting sellouts as TikTok posts send shoppers hunting for it.

What is a princess cake?

Prinsesstårta is a Swedish celebration classic: layers of light sponge, raspberry jam and pastry cream, mounded with whipped cream and draped in a smooth dome of marzipan, traditionally tinted pale green and finished with a dusting of powdered sugar. Making one from scratch is a project. Finding a faithful frozen version for under eight dollars is, shoppers agree, the headline.

What tasters say

The consensus is positive, with a few caveats. Fans praise the restrained sweetness, the real almond flavor of the marzipan, the airy cream and the tart raspberry center. The criticism is consistent too: some cakes taste a little bland or crumbly, and many reviewers wish the raspberry layer were thicker. And the marzipan is the dividing line — if almond paste is not your thing, this cake will not convert you.

How to serve it

Thaw the cake fully in the refrigerator, then let it sit out briefly before slicing so the cream softens and the flavors open up. Serve small slices with strong coffee, and add a handful of fresh raspberries alongside — their acidity makes up for the thin jam layer some tasters noted.

The cake is new for 2026 and limited through the end of the year, so if your store still has one, reviewers’ verdict is simple: buy it — if you enjoy marzipan.

Source: Aisle of Shame